Efficient Retail Delivery & Distribution
Route Planning Software

Businesses need quick and reliable route planning and delivery software when it comes to organizing their retail and distribution routes. Increase your efficiency with route automation and scheduling.

Retail & Distribution Hero LP

Proudly serving retailers fincreof all sizes

Read what they say about us

Retail delivery & distribution made easy

Faster planning and efficient routes are key ingredients for building your business.

Increase delivery efficiency by 43% using the same workforce

Increase delivery efficiency by 43% using the same workforce

Reduce driving times and missed deliveries with route optimization.

Save 30% of your time and money every day

Save 30% of your time and money every day

Efficient retail delivery routes that accommodate all the constraints will save you time and gas.

7x faster planning and seamless integration with your existing systems

7x faster planning and seamless integration with your existing systems

Automate the process and minimize planning efforts thanks to our fully automated process.

Get the customer support you need

Get the customer support you need

Don’t let troubleshooting hold you up. OptimoRoute’s Customer Support Reps are ready to talk you through it.

How does route planning for
retail & distribution work

Get started in minutes

  • Import deliveries from Excel or your online ordering system, view them on a map
  • Set delivery areas, priorities and delivery time windows
  • Set multiple depots/distribution centers
Start your free 30-day trial
“OptimoRoute is really easy to get started on. The interface makes sense and people on our team were able to figure it out and begin using it very quickly. It has really streamlined our processes and allows us to make changes to our busy routes on the fly.”
Ann S. , Dispatch Supervisor, Canndescent

Plan efficient routes

  • Optimized multi-stop routes instantly, to improve outbound logistics efforts
  • Configure driver working times & lunch-breaks
  • Configure vehicle types and capacities
  • Plan reload stops before starting the next trip
Start your free 30-day trial
“Before, planners would have to work constantly to get orders routed. Now, one planner goes in, punches a couple of buttons, and goes to lunch – and he’s done the planning for the next day!”
Arley G. , Logistics Manager, Hardie’s Fresh Foods

Live Track your last-mile delivery team and manage their ETAs

  • Shows where your fleet is in real-time
  • What’s done, who’s on time, who’s behind
  • Last-minute, rush orders easy to assign
Start your free 30-day trial
“It has been a great time saver with determining where my drivers are delivering to. All said, it has made this section of our business more efficient.”
Jeff F. , Warehouse Manager, Estate Brands Distributing Company

Keep customers informed with live ETAs

  • Share accurate estimated delivery times with your customers
  • Integrated and customizable email and text message notification delivery platform
  • Automatic status updates for a painless delivery experience and improved customer satisfaction
Start your free 30-day trial
“I really like all the options for seeing your routes in real-time.”
James E. , Director of Sales, ABC COOP

Document distribution with Proof of Delivery

  • Capture digital signatures, photos & notes in the Mobile App
  • Record and upload delivered items with images or customer signatures in real-time
  • Digitized documentation makes record keeping seamless and resolves customer complaints or enquires
Start your free 30-day trial

Ease driver’s work with the mobile app

  • Send routes directly to drivers’ mobile phones
  • Orders, schedule, navigation in a single app (iPhone and Android)
  • Mid-route changes immediately on driver screens
Start your free 30-day trial
“Speedy and intuitive web application, combined with a nice phone application for drivers that provides them with an order list and navigation to each stop.”
Joe C. , Director, Carter United

Weekly delivery management

  • Scale your business by slotting jobs into days with light workloads
  • Schedule a backlog of deliveries up to 5 weeks in advance
  • Create multi-day schedules with delivery times that match customer preferences
Start your free 30-day trial
“Powerful routing that does everything we need – full weekly planning with the ability to to manage multiple vehicles.”
David B. , Distribution Manager, Kent Falls Brewing Company

How to improve your retail distribution routing


1. Sign up for a 30-day free trial

Our optimization consultant will be in touch immediately.


2. Import your orders, drivers and plan their routes

Everything you need to help you get started.


3. Read how Hardie’s Fresh Foods Reduces Mileage by 20% While Increasing Delivery Capacity by 14%

Using OptimoRoute, Hardie’s Fresh Foods improved their operational efficiency while maintaining on-time delivery.

Frequently asked questions

What types of retail distribution businesses does OptimoRoute support?

OptimoRoute’s retail distribution route planning software supports outbound logistics of a variety of businesses ranging food delivery, retail delivery and many more. From small to large fleets, using OptimoRoute helps businesses scale their operations, cut down costs and planning time and improve their efficiency.

Case Studies

What do I need to set up OptimoRoute?

OptimoRoute is a web based service so you only need a web browser. There is no installation on your computer. Click here to learn how to get started.

Learn how

How does OptimoRoute improve the customer experience?

By making deliveries faster and helping improve your delivery operations, your customers end up benefiting. In fact, Hardie’s Fresh Food managed to increase their delivery capacity by 14% while keeping on-time delivery at 90% (and increasing).

Is there a limit of orders I can plan at once?

Depending on your plan, the limit is 250, 500 or 750. This means depending on your plan, you can import 250, 500 or 750 orders at once, as well as have that same number of orders being taken into consideration for planning during your planning timeframe.


Does OptimoRoute support ELD compliance?

Yes – by configuring driver’s working hours, breaks and balancing workload between drivers, OptimoRoute helps stay compliant with ELD requirements.

Learn more about ELD compliance

How can I optimize my truck routing further?

Recently, we’ve published an in-depth article about truck routing for retail delivery and distribution, so make sure to check it out.

Read article

Reduce your operational costs by 30%
Increase delivery capacity by 43%
Plan 7x faster

Start your free 30-day trial